Why This Course?

Setting clear and achievable goals, along with having a vision for the future, can yield numerous benefits for individuals and businesses. Here are the three most important outcomes of this course:

  • Motivation and Focus

    Well-defined goals create a roadmap for success, fostering a strong sense of purpose and motivation for individuals and businesses alike. Simultaneously, the envisioned future serves as a strategic guide, sharpening focus by prioritizing tasks aligned with long-term objectives and avoiding distractions. This integrated approach cultivates a dynamic synergy, propelling sustained achievement and growth through heightened motivation and unwavering focus.

  • Strategic Decision-Making

    In the realm of informed decision-making, clear goals and a visionary outlook serve as a compass, allowing individuals to align choices with objectives for more strategic decisions. But also, the optimization of resources, encompassing financial, human capital, and time, is achieved by aligning them with well-defined goals. A visionary perspective enables businesses to channel resources efficiently into areas contributing most to their long-term success.

  • Measurable Success and Accountability

    In the pursuit of success, goals serve as measurable benchmarks, enabling individuals and businesses to track progress, celebrate achievements, identify areas for improvement, and adjust strategies as needed. Simultaneously, setting goals fosters accountability, motivating individuals and teams to take ownership of responsibilities and strive towards objectives with a clear understanding of what needs to be accomplished.

What will students learn in this course?

Expected learning objectives and outcomes

  • Understand the importance of Product Goals in the Scrum framework

  • Embrace a holistic approach to crafting goals that consider the big picture, user needs, and business objectives

  • Master the Art of Crafting Effective Product Vision

  • Learn a step-by-step process for creating impactful and meaningful Product Goals

  • Write Compelling Product Goals and Sprint Goals for Agile Success

  • Acquire practical techniques for articulating clear and motivating Sprint Goals

  • Apply the learning through examples and hands-on exercises to strengthen Sprint Goal-writing skills

  • Create Measurable Goals for Enhanced Product Success

Course curriculum

    1. A message from the instructor

    2. How to use this course?

    3. Before we begin...

    4. What's this course all about?

    5. Introduction to the Goalcraft in Scrum Course - From Product Vision to Product and Sprint Goals

    6. Challenge QUIZ

    1. Introduction to the Product Vision - What is a Product Vision Statement?

    2. Product Vision: Tips for Vision-Building and a Guide to Setting Clear Direction and Goals

    1. Introduction to Goals: Dream big, set goals and take action

    2. What is Goal Setting – Definition, Process and Examples

    3. Effective 7-Step Goal Setting Process for Success

    4. Mastering the Art of Goal Setting

    1. Introduction to the key benefits of Product Goal and Sprint Goal in Scrum

    2. Product Goals: How to Write and Use Them (With Examples)

    3. How to Write and Use a Sprint Goal (With Examples)

    4. Scrum Goals Mastery Challenge

    1. Conclusion to Goalcraft in Scrum - From Product Vision to Product and Sprint Goals

    2. Scrum Goals Wrap-Up Quiz

    3. Before you go...

About this course

  • $29.00
  • 19 lessons
  • 2 hours of video content
  • 6 Quizzes
  • 2 Assignments

The Target Audience For This Course:

Who is this course for?

  • Individuals involved in product development

  • Product Owners

  • Scrum Masters

  • Product Managers

  • Project Managers Transitioning to Agile

  • Team Members in Agile Environments

  • Professionals Seeking Continuous Improvement

  • Entrepreneurs and Startup Enthusiasts

  • Anyone interested in enhancing their skills in setting and achieving effective goals within the context of product development

Discover your potential, starting today


Senior instructor Dejan Majkic

Dejan has an MA in Computer Science and Information Technology. Certified Instructor, Product Owner, Scrum Master, and Digital Entrepreneur. With more than 120,000 students from all over the world, Dejan Majkic is one of the top European technology instructors. Teaches Personal development, Agile practices, Scrum Framework, Product Management, YouTube, TikTok for Business... ' I love what I do. I work for an organization that has a belief that we are responsible for holding the dreams of other people in our hands. It gives me purpose. It’s why I wake up in the morning every single day, and the result is fantastic. – Dejan Majkic'